Friday, 28 March 2014

London pdp

We visited a london  based illustration collective called day job.  They had a look at my portfolio, I told them I was planning on buying my own printing press. They said i should set up my own print workshops/ charge people to use my press so that I could fund the materials for my own illustrations. They also said that they preferred my  pure lino prints compared to the photoshop edited ones. Prior to this we also visited a design agency.


Tuesday, 18 February 2014

Mortons media group

 I attended a lecture by Steve Scott , the contract print sales manager for print division of Mortons media group ltd.
He said that he had Worked in newspaper production since serving an apprenticeship as a compositor at the hull daily mail in 1970.

Also he Spent 10 years with the hem before moving to the times.

He worked for a Free press group in Middlesbrough , before he moved to Morton,s of horn castle in 1994  as sales manager for their print division.

He told us that mortons had
Been around for over 100 years

And boasted a 22 publication portfolio

Classics heritage

Demand for  printed word diminishing

Due to Internet and 24 hour news channels  to name but two

Mortons have moved to into the events and trade shows And  from own four 12 months ago
The portfolio has  grown to 17 with new launches and acquisitions

 The growth of this sector of business  has resulted in a new department who spend their time planning

Since 2012 new CEO Ian fisher  brought all of the divisions back under the one umbrella with the aim of streamlining the operation to  meet the demands of the 21st century

The way forward has to further the multimedia company they are today

As an independent print we have continued to challenge the might of the contract printers in the uk. We continue to thrive in a competitive  market that has seen many  of their competitors exit the manufacturing side of the business

Had a press installation in 2006

Their secret
Markets are diverse they print over 120 different titles each week

Their portfolio numbers over 300 publishers annually

Daily regional newspaper

Twice weekly titles

Weekly

Fortnightly

Monthly

Occasional

Heat set

The product mix is their uniqueness and their strength
They go that extra mile and endeavour to ensure that the presentation of artwork Is going to be uploaded onto their servers in the correct order so it prints first time every time.  They are not just printers and to rely on printing alone would be limiting . They can stitch and trim, in line or off line  they also offer a full mailing and fulfilment  operation, not only do thay print customers papers but they can post them out to  their subscribers they can dispatch anything from council tax bills  to university hoodies , the list is endless  their largest weekly customer prints 700,000 copies in sections and they stitch and trim them into  weekly newspapers  they offer a digital printing service capable of printing SRA3 single sheets to booklets  print production and technology printing technology that went hand in hand with hot metal typesetting was letterpress. This involved a cast plate of the  original page created from the hot metal slugs and halftonr pictures etched into a metal plate. This was placed around a cylinder and  alongside other pages that made up the newspapers   the production process - talked about the change in production process  talked about the decrease in uk/ Ireland 10 ears ago numbers were more than double  why the decline - faster more efficient equipment  reclining circulation , markets
challenges to the printed word- newspaper sector,  financial meltdown, the internet, the recession, slow recovery , change of reading habits
The future - newspaper will be arounf for many years to come but in a reduced format, micropublishing  will probably become focal points for local community  more peoducts but more controlled  targeted circulation and distributinon  digital printing giving the reader the opportunity to select what they need



Portfolio advice

Friday, 31 January 2014

Holden and Sons Lecture

got into advertising in the late sixities , started drawing lettering he said it was a good way to get into typography

worked for sports international who supply schools with sportswear

24:7 theatre festival -redisgned logo, branding and colour palette

Royal Exchange theatre

Manchester United

The School of wine manchester - Brand identity and design, wanted it to be friendly and be involved in the client process.

Persona- Interactive motion graphic novel


Wham

- Tv commercial and product 3d modelling
- supported tv campaign
- Help raise profile of quality brand
- Bringing type to life in an interesting way


They designed an exhibition for a companys stand
10 people - the importance of collaboration

he talked about where do good ideas come from
he said as creative thinkers and ideas people we are standing on the shoulders  of those that have gone before us

people get stuck in a rut, which inhibits creative thought and ideas, we all need a whack on the side of the head from time to time to help with our minds motivation

structure your thought process/ run it for a set time ,  aim for a maximum number of ideas, categorise and  regroup

seven secrets to having ideas- warm up your mental muscles ,  what is beethoven doing now? decomposing

it is about seeing what everyone else is seeing but seeing something different

In hind sight  every idea seems obvious
Define the focus
set a target
number your ideas
get visual
suspend judgement
dont inhibit your thinking either in a positive or negative way
one conversation at a time
'the ultimate inspiration is the deadline'
being a designer is about being an individual
'learn to love questions not answers'
dont go to university go to work
be clever but dont be too clever
astonish your audience and never lose your capacity to be astonished
steal- its not where you take things from its where you take them to
they did some work with mofilm
'it's a job keep the craft alive'
he talked about the book type matters