got into advertising in the late sixities , started drawing lettering he said it was a good way to get into typography
worked for sports international who supply schools with sportswear
24:7 theatre festival -redisgned logo, branding and colour palette
Royal Exchange theatre
Manchester United
The School of wine manchester - Brand identity and design, wanted it to be friendly and be involved in the client process.
Persona- Interactive motion graphic novel
Wham
- Tv commercial and product 3d modelling
- supported tv campaign
- Help raise profile of quality brand
- Bringing type to life in an interesting way
They designed an exhibition for a companys stand
10 people - the importance of collaboration
he talked about where do good ideas come from
he said as creative thinkers and ideas people we are standing on the shoulders of those that have gone before us
people get stuck in a rut, which inhibits creative thought and ideas, we all need a whack on the side of the head from time to time to help with our minds motivation
structure your thought process/ run it for a set time , aim for a maximum number of ideas, categorise and regroup
seven secrets to having ideas- warm up your mental muscles , what is beethoven doing now? decomposing
it is about seeing what everyone else is seeing but seeing something different
In hind sight every idea seems obvious
Define the focus
set a target
number your ideas
get visual
suspend judgement
dont inhibit your thinking either in a positive or negative way
one conversation at a time
'the ultimate inspiration is the deadline'
being a designer is about being an individual
'learn to love questions not answers'
dont go to university go to work
be clever but dont be too clever
astonish your audience and never lose your capacity to be astonished
steal- its not where you take things from its where you take them to
they did some work with mofilm
'it's a job keep the craft alive'
he talked about the book type matters
